This will probably end up being a top 10 list, but for now we would like to talk about one of the benefits of having a business blog.
It seems that everyone and their mother, my mother included, has a blog. But what about businesses? I get questions from business owners all day long about whether or not they should bother with a blog. My answer is yes, yes, yes! I personally feel that a business blog is currently the cheapest and simplest solution for promoting your business, talking about your products and gaining loyal, return customers. It takes very little money to set up and very little effort to keep running.
My clients who run their own blogs report to me and 90% of them give me positive reviews about the simplicity of the blogging process and the positive results it’s had on their business. So what is one of the benefits to having a business blog?
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Google’s policy team recently sat down to discuss the confusion over the placement of images near Google ad units.
Google decided that publishers may not line up images and ads in a way that suggest they’re related. Obviously many developers do this because a picture is worth a thousand words. Google says,:
If your visitors believe that the images and the ads are directly associated, or that the advertiser is offering the exact item found in the neighboring image, they may click the ad expecting to find something that isn’t actually being offered. That’s not a good experience for users or advertisers.
There use to be some confusion over whether a line could be placed between the Google ad unit and the image. No! If the ad and image appear to be associated, inserting a small line will not make the ad legit.
Don’t worry… you are still allowed to place images on the same page as your Google ads. Just arrange them in a way that won’t confuse your visitors.
Well, what do unacceptable implementations look like? Here are some examples that wouldn’t comply with Google’s policies.
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I’ve been doing web consulting for a number of years and it seems I receive the same questions from my clients over and over again. I decided to create this website so that my current clients have a resource they can use to help them design, develop, market and maintain their blogs or websites without always having to pay me for the most simple, do-it-yourself webmastering.
Hope you find this website a useful web developing resource.
-MB
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